Dana Lanier is the spark of his own creativity. He has been focused on creating a new look to designing his own reality. He’s had a drive for art since he was a little boy. Drawing has always been his passion but something change as he got older. In 2020 he realized that he wanted to create his own brand. Creating is his passion it’s what thrives him to becoming the best at what he does. His heart has been in the right place for years. He believes that it takes pride and effort to become an entrepreneur. The first step was to design his own look. Something that people can relate to and have a feel for. He is Creating and building a Streetwear brand were people can put it on and feel good about what they purchased.